When Goofus and Gallant Raise Funds
Two paths to fundraising failure — and one to success.
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Jeff Brooks
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Then Geoffrey Fundraising does something that both Goofus and Gallant missed: It makes the whole thing about the donor. It tells donors things like these:
● We share the pain and the triumph with you because we respect you and know you can handle both.
● The reason we're so insistent in describing the problem is we know it's something you care about.
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