When Goofus and Gallant Raise Funds
Two paths to fundraising failure — and one to success.
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Jeff Brooks
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● We're excited about the solution because you can make it happen.
● Our excellence matters only because it helps you maximize your generosity.
● We write to you because we know you're a special person with the qualities that make this message important to you.
That's the platform of every fundraising message. It's also the foundation of the relationship with donors. It shows up in all kinds of ways beyond a more holistic style of fundraising:
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Jeff Brooks
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