When Goofus and Gallant Raise Funds
Two paths to fundraising failure — and one to success.
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Jeff Brooks
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● Receipts that show up promptly thank the donor for the actual gift she made, not dissolving it into an organizationwide soup of support.
● Newsletters that are all about the successes and are completely clear that they're because of the donor.
● Respecting donors enough to let them opt in to and out of the ways we communicate with them and handle their information.
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- TrueSense Marketing
Jeff Brooks
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