When Goofus and Gallant Raise Funds
Two paths to fundraising failure — and one to success.
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Jeff Brooks
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● Meaningful fundraising offers that let them direct their dollars as they choose, not forcing them into unrestricted giving.
● Lots of thankfulness, affirmation and recognition.
That's Geoffrey Fundraising. If you're pummeling your donors like Goofus or boring them to death like Gallant, now would be a great time to change.
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Jeff Brooks
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