When Goofus and Gallant Raise Funds
Two paths to fundraising failure — and one to success.
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Jeff Brooks
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Goofus has messy hair and a wicked grin. He's impulsive, rude and disobedient. Gallant is neatly combed and wears a bland, vacant smile that matches his good manners and common sense. He's a model kid.
Goofus does everything wrong. Gallant does everything right. But everyone likes Goofus better. Gallant and his earnest, brown-nosing ways just get on your nerves. And despite the way they tell the story, you just know Goofus is sometimes more effective than Gallant.
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