When Goofus and Gallant Raise Funds
Two paths to fundraising failure — and one to success.
Let's imagine that Goofus and Gallant grew up to become fundraisers. It might be true, because there are two well-established schools of fundraising that mirror their two characters. It would be nice and easy if we could say those two schools were Bad Fundraising (Goofus) and Good Fundraising (Gallant), but it's more complicated than that. Let's take a look:
- Companies:
- TrueSense Marketing
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