When Goofus and Gallant Raise Funds
Two paths to fundraising failure — and one to success.
Goofus Fundraising
Goofus Fundraising is focused on big, terrible problems. It's very persistent about problems. It grabs you by the throat, shakes you, then rubs your nose in problems. Not much hope. Little good news. Just problems that make you feel like a jerk if you don't shell out a few bucks.
- Companies:
- TrueSense Marketing
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