When Goofus and Gallant Raise Funds

Goofus Fundraising is often successful. After all, donors give to make the world a better place. So pointing out a problem that needs solving makes sense. It speaks clearly to donors where they are.

But there's a downside: Goofus Fundraising tends to leave donors disengaged over time. They keep giving, and the same problems keep arising. This leads to weak donor-retention rates. Sure, giving is its own reward, but it's much better when you accomplish something through your giving.