When Goofus and Gallant Raise Funds

Goofus Fundraising is usually favored by agencies and consultants. That's because they focus on short-term results, knowing that's how the folks who hired them judge them. A string of weak fundraising campaigns and you've lost a client.

Goofus-model organizations tend to find themselves working harder and harder (and paying more) to replace the dispirited donors who are giving up and leaving them. It's like being on a merry-go-round that's way too fast and no fun at all.