When Goofus and Gallant Raise Funds

Gallant Fundraising
Gallant Fundraising is a refreshing contrast. It's polite and positive. It doesn't really talk about problems at all. Instead, it paints beautiful pictures of the nonprofit's many accomplishments and projects with pure confidence about future results.

Sadly, it seldom works. Because it's not about what the donor can do; it's about what the nonprofit has already done. If you want to motivate donors to action, you have to create a bit of discomfort. Feel-good fundraising may feel good, but that's about all it accomplishes.