When Goofus and Gallant Raise Funds

Some people argue that Gallant Fundraising trades short-term success for long-term results. It doesn't. You can't keep donors for the long haul if you don't get them to take action now. That's like trying to drive across town without pulling out of the parking lot.

Nonprofit organizations love Gallant Fundraising. It makes them feel validated about their work and the fine organizations they've built and run. Really though, making yourself feel good by sending out weak fundraising is an awfully expensive form of therapy.