Two Premium Response Boosters

It’s through constant testing that we’re able to separate the winning packages from the losers.

But with so many ideas, what truly constitutes effective direct-mail creative? And why does one package soar while others sink?

The answer to effective creative is always in the results. The stats of any particular package will reveal whether a concept worked or not. Across the board, however -- no matter the package -- premiums generally seem to give packages a boost. Here are two tried-and-true premiums that work continuously, while others have come and gone.