Two Premium Response Boosters

1) Name labels. Name labels consistently perform well for one main reason: It’s a useful gift that donors value. But they’re not just a free token of appreciation; donors also like name labels because it’s a great way to indirectly spread the word that they support a particular organization.

Labels also are an opportunity for nonprofits to expand their brand. When the donor sticks an address label on an envelope, the logo (and its message) has the potential to touch a whole new constituency. And when combined with two or three premiums -- say a notepad and/or bookmarks -- the response rates of a name label package likely will increase because of an even higher perceived value.