Two Premium Response Boosters

2) The check package. For several years, check packages have performed well because the perceived value of the check is right in front of the donor. Although it has the potential to backfire with some donors -- e.g., those who view the check as wasting the money they’ve previously donated -- check-package response rates, similar to name labels, increase when one or more premiums accompany it. In mailings for some clients, response rates have reached nearly 13.5 percent using this method. What’s more, despite possible grumblings from concerned donors, typically only 1 percent of those who receive a check package actually cash the check.