Two Premium Tips

Peter Schoewe, senior consultant with direct-response fundraising firm Mal Warwick Associates, shared two key tips for how to get the most out of up-front premiums in the monthly, consistently useful Mal Warwick’s Newsletter last November. They are:

1. Give the prospect a premium they want, not what you think they need. “The more your premium looks like a product your donor will see in a catalog or in a store, the more likely she’ll be to respond with a gift,” Schoewe wrote.