Two Premium Tips

Having strong copy that spells out the case for giving in premium acquisition packages is incredibly important. The combination of strong, hard-hitting copy — over a feel-good premium-focused letter — and a premium hits the sweet spot and can result in valuable long-term donors. “If you let prospective donors know in strong and emotional terms how much you need their support, the addition of a well-designed and engaging premium may have a multiplicative effect in inspiring them to commit to your cause,” Schoewe explained.