Two Ways to Grow Relationships With One-Time Gift Members

The Human Rights Campaign is a Washington, D.C.-based national organization that seeks to advance the civil rights of lesbian, gay, bisexual and transgender people and is comprised of more than 650,000 members and supporters. One of the key factors that enables HRC to bring in such a high number of individuals is that it uses nearly every channel imaginable to attract new members: online; door-to-door and on-the-street interaction; house parties and Pride and black-tie events; a gift-membership program, etc. The organization also now has a two-hour radio show called “The Agenda with Joe Salmonese” hosted by its president on XM Satellite radio. In addition to covering LGBT politics, entertainment and sports, it features ads driving listeners online to get involved, become members and donate.