Two Ways to Grow Relationships With One-Time Gift Members
One of the most successful methods of member acquisition for the organization is its door-to-door canvassing program. Dane Grams, HRC’s director of annual giving, says following up with individuals who become members at the door to get a subsequent gift can be a challenge, as these members are not traditionally direct-mail or telemarketing responsive. But HRC has found two methods to help combat this:
- Companies:
- Human Rights Campaign
Related Content
Comments
