Two Ways to Grow Relationships With One-Time Gift Members

1) Roughly three months after getting a one-time gift at the door, HRC will try to get a second gift through a direct-marketing channel. “We have found that once somebody makes a second gift to the organization through one of the more challenging channels, they are more likely to be direct-marketing responsive and give again,” Grams says. Turning door-to-door donors to direct-marketing-responsive givers increases their retention and loyalty to the organization.