Two Ways to Grow Relationships With One-Time Gift Members

2) At the door, the organization initially will try and get a monthly gift commitment, which it’s found to be very successful. “When we get a monthly gift out of somebody at the door who’s giving electronically, they’re always current, meaning we don’t have to renew them,” Grams says.

HRC’s monthly giving program, called Partners, requires a minimum contribution of $10 a month, done electronically through a credit card or through electronic funds transfer. There currently are 20,000 Partners on HRC’s file, and Grams says of all the things he can recommend to other membership organizations, it would be that they develop and market a sustainer program.