Two Ways to Grow Relationships With One-Time Gift Members

“There are so many people out there that are willing to give you $10 or $20 a month electronically. It’s the most cost-effective way to give to an organization,” Grams says. “They’re not looking for anything in return, and they stay on your file longer than anyone else. HRC has really invested a lot in that over the years and really built up that program, and now we have 20,000 monthly donors and bring in over $300,000 every month just from our low-dollar monthly donors.”