Lessons Learned

FS: What key elements added to the success of the campaign?
RN: The unwavering loyalty and generosity of campaign leadership, friends, foundations, corporations, alumni and parents. As the campaign went forward, faculty and staff became increasingly involved, which made [a] positive impact.

FS: Was there anything you wish you had done differently?
RN: In hindsight there are always things that could have been done differently. We struggled with data management throughout the campaign and with maintaining a robust prospect pipeline. It would have been better at the outset if we had our infrastructure firmly in place and operating seamlessly. We also entered the campaign understaffed and would have had an easier time if we had had a larger number of experienced frontline fundraisers in place.