Lessons Learned
UCSD’s capital campaign was an exercise in teamwork and determination.
FS: What impact has the campaign’s success had on your organization?
RN: The “success effect” of the campaign has brought recognition of UCSD as a place of local impact, national influence and global reach.
FS: What challenges do you face with fundraising in general?
RN: The greatest challenge is always having a sufficient number of qualified prospects who are engaged in the various initiatives. The second challenge is the recruitment and retention of experienced development personnel. The third challenge is engaging the faculty in the development enterprise.
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