U.K. Charity Direct Debit Cancellations Highest Ever in August

“However, we should remember that Britain is one of the most generous nations and we should not be disheartened,” Gray continues. “We’ve been here before and seen recovery, but it means being proactive. Charities should be looking at their current activities and asking whether they are doing everything they can to minimise cancellations and attrition. The increases we’re seeing represent many thousands of pounds of lost donations each month, but also the loss regular donors. Now is the time to be as proactive with donors as possible. If you are stalling a stewardship programme or have communications, appeals or campaigns on hold, it’s time to act.