U.K. Charity Direct Debit Cancellations Highest Ever in August

Q1 2011 saw reasonably low cancellation rates with April at 2.44% (down from 2010 2.89%). In May we saw a significant increase in cancellation figures compared to last year and a rate that mirrored those seen in 2008 and 2009 during the depths of recession. The giving landscape offered no obvious explanation for this increase, either from current, political or economic affairs, nor from any one specific charity’s activity or campaign; cancellations increased across the board. With no single indicator Rapidata suspected the jump in cancellations to be an anomaly, just a blip for May.