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But Jake Hayman, chief executive of the Social Investment Consultancy, the corporate donor advice company which commissioned the poll, warned that charities would not be the only ones to suffer if businesses withdraw philanthropic support.
“Businesses may be cutting back on donations but, in the long-term, it does more good for a company’s recruitment, retention, morale and brand development to keep up charity involvement and be active in the community,” he said.
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Helen Warrell
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