Understanding Aging

“Jung’s Seven Tasks of Aging begin taking their place on one’s life agenda during the early days of midlife when people begin thinking more about their mortality.”

So wrote Ageless Marketing blogger David Wolfe in a post last week. Wolfe generally talked about boomers as “consumers,” but his point also relates to boomers as donors. A little further on in the post, he continued:

“The so-called boomer generation is not only the most studied generation in history it is the most misunderstood. Jung’s Seven Tasks of Aging are:

1. Facing the reality of aging and dying

2. Life review

3. Defining life realistically

4. Letting go of the ego

5. Finding new rooting in the Self

6. Determining the meaning of one’s life

7. Rebirth — dying with life

“Pursuit of these tasks,” Wolfe wrote, “changes a person’s worldviews, lifestyle aspirations, needs and overall behavior in the marketplace; hence there is clear benefit to marketers in understanding them.”

— May 23: “What Marketers Need to Know About Aging Boomers (Part 2)” (http://agelessmarketing.typepad.com)