What’s Your Point?
Understanding why donors give can help you sharpen your message.
In order to design the most compelling online experiences, you must understand the donor context. Good marketers know what works online, but great ones understand why things work.
Many nonprofits simply are placing a bright-red “donate now” button on their Web sites and hoping for the best. But that’s not the best strategy, nor what donors desire. Contextual Fundraising™ is a strategy that meets the objectives of a donor and organization simultaneously. It’s the process of designing experiences around four classifications of donors to inspire giving:
- Companies:
- Masterworks
- People:
- Todd Baker
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