What’s Your Point?
Understanding why donors give can help you sharpen your message.
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Todd Baker
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“Make a Difference” donors are highly motivated by results. They’re looking for experiences and are open to a world of possibilities. These donors want specifics on how their resources are being used effectively. Furthermore, they will become your organization’s strongest advocates, if you allow them to be, by giving them a megabyte or two. Create a space on your Web site for a “social network” that’s centered around your cause to grow.
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