What’s Your Point?

“Shared Vision” donors are people who are your most loyal constituents. These people believe in your Big Idea and want to help accomplish it. Present your vision and ask people to join you, then relate to them in that manner in all subsequent communications.

Certainly, there could be more than four donor classifications, but these are the building blocks — the DNA, if you will — for which to create content in order to engage and inspire people. Contextual Fundraising™ is a new concept I created, but it’s based on decades of understanding why donors give to charity. Donors are looking for a vision … a vision so crystal clear and inviting that it allows them to do more and be more.