What’s Your Point?
Understanding why donors give can help you sharpen your message.
Path of persuasion
One of your primary Web site objectives should be to build a strong case of support for your organization. To do so effectively, you must map out, for each donor classification, a path of persuasion; an encompassing experience that channels donors’ passion through your Web site, inspiring them to join your cause.
- Companies:
- Masterworks
- People:
- Todd Baker
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