What’s Your Point?
Understanding why donors give can help you sharpen your message.
In most cases, each experience begins with your Web site home page or a specific landing page. To create an encompassing experience for each donor classification, answer these four questions:
- Who do I want to come to my organization’s Web site?
- What do I want them to do?
- How do I motivate them to do it?
- How am I going to measure my effectiveness?
The most effective home pages are like the horn of a rhinoceros … they make a single point, powerfully. To create a home page that has this effect, ask yourself what is the point of your organization? Why do you exist and why are you worth a person’s time, talent, influence, resources and/or money?
- Companies:
- Masterworks
- People:
- Todd Baker
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