Understanding and Engaging the Next Generation of Philanthropists, Part 1

"You have to get the ball rolling on the younger generation of philanthropists," says Arnon Shafir, co-founder and CEO of give2gether, an online social-media platform provider designed to help nonprofits leverage social activists for their causes. "To them, it's not about how much you give; this whole generation is about how much you care. It's how many friends you have on Facebook and how many followers you have on Twitter."