Understanding and Engaging the Next Generation of Philanthropists, Part 1

So naturally, social media is the place to engage this demographic. Shafir and fellow give2gether co-founders Shachar Kariv, a professor of economics at the University of California, Berkeley; Hoan Soo Lee, Ph.D, Harvard Business School; and Douglas Gale, silver professor of economics at New York University, researched the behavior of this new socially wired generation and found enormous fundraising potential for organizations in the digital space.