Understanding and Engaging the Next Generation of Philanthropists, Part 2

"Instead of saying give us money, we say forget about how much money you can give; instead of opening your wallet, open your social wallet. It's monetizing the social activity of this younger generation," Shafir says. " … If you think about it, it's not only about your next gift or your next donors; it's about growing an online constituency who will support you in the second, third and fourth campaign this year and beyond.