Take Action Now!

Advocacy is an important component of a nonprofit's work because it can lead to long-term 
structural change. But it's also a great fundraising tactic. Why?

First, advocacy campaigns require consumers to provide contact information, including e-mail addresses. This helps you to grow your list. Second, advocacy campaigns educate consumers about your issues and make them feel a part of your success. Finally, research shows that people who take action on an issue are seven times more likely to become donors over time. In short, for many consumers, advocacy leads to philanthropy.