Take Action Now!

I know what you're thinking. This sounds great, but my nonprofit doesn't do advocacy.

Not to worry, this doesn't preclude you getting people to take action. Consider a different approach.

American Cancer Society's More Birthdays campaign engages visitors by asking them to honor those who have been affected by cancer. The ASPCA's "I Fought Cruelty" campaign invites visitors to share stories of how they prevented animal abuse. By hosting a pledge on your site or inviting people to send you an e-mail, you can make your site 
more interactive, build your e-mail list, educate people about your cause and get more folks in the 
"donor door."