Understanding the New Breed of Digital Donors and How to Maximize Your Fundraising Through Their Networks

With the global number of users on Facebook now fast approaching the size of the U.S. population, it’s surely clear that time is up for anyone who still wants to ignore online social networking as a passing fad. However, while nonprofits now generally recognize the need to take it very seriously, most still struggle to understand how they can best fit it into their fundraising programs.