Understanding the New Breed of Digital Donors and How to Maximize Your Fundraising Through Their Networks

One of the reasons for this struggle is that our thinking is all too often myopically focused on the traditional mass-market fundraising approaches that we all know so well. Inherent in social media is the fact that it enables individuals to communicate and collaborate without the need for any intermediary organization to bring them together — and we’re just not used to that. We’re used to being the instigators and the owners of fundraising campaigns and to being in control of the fundraising process. However, social media is taking that control away, and we haven’t yet come to grips with just how we should function as fundraisers when this happens.