Understanding the New Breed of Digital Donors and How to Maximize Your Fundraising Through Their Networks

If we ever want to truly capitalize on the opportunity offered by social media, we must grow more comfortable with the changing balance of control and better understand the emerging new breed of digital donors who are leading this change — donors who still desire to achieve impact in the world through nonprofits but who increasingly tend to do their own thing in their own social-media way when it comes to fundraising.