Understanding the New Breed of Digital Donors and How to Maximize Your Fundraising Through Their Networks

The $93 Club — a new-breed fundraising story
There’s no better way to understand this than by learning from examples of how new-breed online donors already are breaking free from traditional, organization-led fundraising. A wonderful example of this is something that began earlier this year with a chance meeting and act of personal kindness in a Trader Joe's grocery store, of all places. Back in August, a lady called Jenni Ware was shopping there when she realized that she didn’t have her purse. Fortunately, next in the line to pay was Carolee Hazard who, on seeing Jenni’s situation, very kindly offered to cover her $207 bill. Jenni gratefully accepted, and as the two left the store she reassured Carolee that she would mail her a check later that day.