Understanding the New Breed of Digital Donors and How to Maximize Your Fundraising Through Their Networks

As Carolee drove away she started to wonder if she would ever actually see her $207 again and, being an active Facebook user, on arriving home she right away shared the story of what had happened with her online network of Friends. Those Friends then started to add to her real-time online story, reassuring her that she had done a good thing and that it was sure to be repaid.