Knock Their Socks Off
Understanding a potential major donor’s ‘perceptual position’ can help you build rapport and secure the gift.
Water for Life is a fictional nonprofit. Let’s assume it works in Africa helping people gain access to water through wells. In doing this, it helps release young people from the tyranny of water gathering. The Water for Life fundraiser needs to convince a skeptical donor of the importance of this work. So he begins in Position 1.
Related Content
Comments
