Knock Their Socks Off
Understanding a potential major donor’s ‘perceptual position’ can help you build rapport and secure the gift.
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Bernard Ross
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“We’d like you as a well-established and generous donor to contribute to our village water pump program. This will help young people collect water for their families more easily and so have more time for school and play. We hope that as a parent yourself, you will feel it’s important to help our program — and feel a sense of pride in helping us to do important work in Africa for young people.”
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Bernard Ross
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