Knock Their Socks Off

If this ask doesn’t work, our fundraiser can try to encourage the donor into Position 2, where she can appreciate how important her donation is to the people directly affected rather than appealing to her own values and perspective. Our fundraiser tries again.

“Imagine you are 10-year-old Sagita. Every morning you rise at 5 a.m. to walk three miles along a dusty track to the nearest pump in the next village. There you fill two five-gallon jerry cans with water. You balance one on your head and carry the other. Stopping frequently to change hands, you walk the three miles back to your house. Only then can you wash and make some hot tea for breakfast. You do the same in the evening after school — even though you are frightened of the dark road.