Knock Their Socks Off
Understanding a potential major donor’s ‘perceptual position’ can help you build rapport and secure the gift.
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Bernard Ross
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POSITION 2: This is about understanding the way someone else experiences the world — “stepping into his shoes.” From Position 2 you can gain an insight into the other person’s perspective — his needs, wants, experiences and desires. You can go into Position 2 to help you understand why you’re not connecting satisfactorily or why the person doesn’t share your interests. But you need to be careful. A total immersion in Position 2 can lead you to identify too strongly with the other person and his interests, losing your sense of self and your interests.
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Bernard Ross
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