Through Kinder Eyes

That's why putting a face on your cause is so important. Everyone wants the world to understand his or her personal plight. I know there are times I've been tempted to slap something on my forehead that says, "My feet are killing me — please let me have your seat," or "My heart is breaking — please don't be mean to me," or "I feel like crap — please don't scowl at me." And because we all want to be understood, we can be moved to help and give when we're made to understand the problems of others and the world. As fundraisers and other nonprofit professionals, you're aware of the way understanding leads so naturally to giving — of time, of talent, of treasure.