Cartoon Chaos

Even Smurfette is among the casualties. In the last scene, Baby Smurf is alone and crying at the edge of a bomb-wrought crater. The final message: “Don’t let war destroy the children’s world.”

According to Philippe Henon, press officer for UNICEF Belgium, the “Let Children Live in Peace” campaign came about because TV viewers, and potential donors, are jaded. “We’ve learned that people are no longer moved by traditional ways of campaigning and/or traditional images,” Henon explains.