UNICEF Leverages Critical Mention for Real-Time Campaign Monitoring

For this reason, the U.S. Fund for UNICEF leverages the Critical Mention platform for real-time monitoring of its message perception as content is broadcast in more than 600 channels of television and radio. Using the platform, UNICEF is able to measure the resonance of its messages and corporate communications initiatives within minutes of broadcast airtime, using this information to hone its campaigns to generate maximum awareness for children's needs and UNICEF's efforts around the globe.