UNICEF Leverages Critical Mention for Real-Time Campaign Monitoring
United States Fund Measures Message Penetration to Maximize Fund-Raising Efforts With Leading Broadcast Tracking Platform
"Like most non-profitUorganizations, we find ourselves deeply concerned with the current economic climate and its impact on charitable giving," said Richard Alleyne, public relations officer, U.S. Fund for UNICEF. "Critical Mention provides us with the tools necessary to effectively track and report which of our messages resonate within this already noisy and cluttered media environment. I'm not sure how we'd beUable to do our job without Critical Mention."
Related Content
Comments
